TRANSFORM YOUR BODY IN 30 DAYS
Join the Every Day Performance Program
for Every Day Life
What is Optimize 1.0
Optimize 2.0 is your 4-week total body performance plan built for real-life movement, strength, and progress. Designed to help you look better, feel stronger, and train with purpose—without fluff, filler, or fitness trends.
Whether you’re getting back in shape or pushing to your next level, this program meets you where you’re at.
key features
- 4-week program focused on strength, movement, and conditioning
- Workouts designed for everyday performance—not just the gym
- 30–45 minute sessions, 5 days a week
- Combines lifting, mobility, and real-world functional movement
- Minimal equipment needed (dumbbells, space to move)
- Built-in progression each week to drive results
- Designed by Mike Karpenko—real coach, real results
Train like an athlete. Move like a savage
Every Day exercises that apply to every day movement and health.
Create an every day athelete
Still image of you coaching, pointing at a whiteboard, or mid-workout with the worksheet visible
Real Results. Real People.
“Love the feeling of having a program for me and
not a group exercise class – that was the Game Changer.”
Everyday Athlete in 12 weeks
“I feel 25 yrs old again. Best I have felt in years”
Lost 27 lbs in 10 weeks
“My bikini go to workouts! The different phases were the key”
Everyday Athlete in 12 weeks
Trusted by 100,0000+ Health seekers
WORLDWIDE
COACHING
CLIENTS
IN 10+COUNTRIES
AND COUNTING
THOUSANDS OF PROGRAMS SOLD
SINCE 2011
JOIN THE 100,000+ TAKING CONTROL OF THEIR HEALTH
Get Your Free Workout Sample
See First hand how Optimize 1.0 can add value to your fitness journey and health goals
Workout Breakdown
Warm-Up / Mobility / Activation
– prepare your body for movement by activating key muscles and improving mobility.
Power / Athletic Conditioning
– Dynamic, full-body movements that emphasize power, speed, and metabolic demand.
Foundational Strength
– A central movement to develop full-body strength.
Upper Body Strength / Push
– Push movement focused on chest and shoulder development.
Unilateral Posterior Chain / Stability
– Single-leg movement focused on strength, balance, and hamstring/glute work.
Core / Conditioning
– Core-centric finishers that also challenge endurance.
“Includes access to exercises library with video form demos”
MEET YOUR COACH
Mike Karpenko is a globally recognized fitness expert, coach, and creator of multiple best-selling home workout programs. With over 20 years of experience, he’s helped transform lives in over 10 countries—working with professional athletes, military members, celebrities, and everyday people to be champion athletes in their every day life.
Mike’s style is results-driven through science, no fluff, and while focused on understanding client’s goals, wants, needs and results is the superpower to success. Everyone is different, but they come together for the same reason: to get healthier. He believes if they show up they deserve respect, attention, help and fun.
✅ Coach & Personal Trainer
✅ Strategic Advisor to Fitness Brands Worldwide
✅ Strategic Consultant to Health & Fitness Brands Worldwide
✅ Creator of TapouT XT, XT2, and Xbox: Extreme Combat, Stack Series
✅ Ghost writer for many well known global in-home fitness programs
✅ Trusted voice in the fitness industry — featured across major platforms
✅ Founder of Fit Identity
YOUR HEALTH IS A PRIORITY TO ME
HEALTHY IS STRONG CHARACTER TRAIT
CHOOSE YOUR ACCESS LEVEL
Solutions to fit your goals and lifestyle. Choose what is best for you.
Optimize 1.0
$49
One-Time
- X-Week Program
- Access to Exercise Demonstration Video Library
- Program Guide
- Workout Worksheets PDF
Recommended
Optimize 1.0 + Community Access
$59
One-Time
- Everything in Plan 1 Plus
- Fit Identity Nutrition Guide & Macro Guide
- Check-In + Share Room
Most Popular, best value for support
Monthly Access
$19/mo
- Ongoing Community Access
- Recipes, Meals
- Lives & Weekly Q& As
- VIP Access to Mike
- Exclusive Discounts on New Program etc
Yearly Access
$197
Per year
- Ongoing Community Access
- Recipes, Meals
- Lives & Weekly Q& As
- VIP Access to Mike
- Exclusive Discounts on New Program etc
Have Questions? We’ve Got Answers.
Dumbbells[Light, Medium, Heavy], Bench, Timer, Bands; I gave options, Pull Up Bar: I gave options.
40-55 mins long
We are not a dietician or a nutritionist. You will be given guides and recipes to provide and share guidance, personal and client experience of success, nutrition tips, hacks and meal prep tips. This allows for personal likes/dislikes, types of food and individual personalities.
This is simple well rounded strength program whether coming back to fitness or looking for strength gains while not being overwhelmed for missing a day. You will see muscles gains or fat loss depending on your nutrition
DM Mike if you have any questions on Instagram or email him mike@fitidentity.com
There is conditioning is a 10 min AMRAP. As Many Rounds of a group of exercises as possible in 10 mins. There are cardio moves in that for you to push at your own pace.
You can do at either. I designed the workouts to be universal. In Optimize there gym equipment options for some exercises.
We are not your Dr and with any fitness program or exercise We suggest you check with your Dr before starting.
You bought the program it is yours!
You will be given links to download the program to your computer.
Because you get immediate access to the full program, nutrition guide, and protocols upon purchase, all sales are final.
If you’re unable to start right away, don’t worry — the program is yours to keep, and you can begin it on your own schedule.
Feel free to reach to mike@fitidentity.com to have your questions answers quickly
NO! You will have access to the exercise library, and Workout Worksheets. The excersies are simple and repeated you will become very familair with the exercises after week one for the most part. Having worksheets also prevents rewinds, stopping and starting and corny motivational trainer talk. You can play your own music, see what your entire workout looks like, stop to take a call, care for kids and train hard
Worksheets allow for progression, changes in stress to muscles and nervous systems. Worksheets improve your ability to get the results you want. At the same time give you workouts and a program to repeat and progress. Workout videos tend to focus on getting workouts and reps done rather then on you and your goals.
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Results depend on consistency. Most members notice strength, energy, and mood improvements within 2–3 weeks. Fat loss, muscle tone, and improved performance often follow within 4–8 weeks.
Most workouts include modifications. If you’re recovering from injury, you’ll want to consult your doctor first — but we’ve had members succeed while rehabbing knees, backs, and shoulders.
This isn’t cookie-cutter. You’re getting expert-led programming, a performance-first mindset, and access to tools that support how you think, eat, and move — not just workouts.
We simplify execution, emphasize habit stacking, and provide real accountability. We’re not selling hype — we’re building discipline with real tools that fit your life.
Go at your own pace. We give you structure, but you’ll never be punished for missing a day. Life happens — we help you get back on track fast.
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The $59 option and above includes our Fit Identity Nutrition & Macro Guide, plus meal resources inside the community. We focus on education — not rigid plans.
Time valuable to all of us and so are results, Some workouts take longer then others but that is because they are designed for the results you want and expect
Yes — but we recommend following the full program to get the most benefit. If you’re doing sports or another plan, we can help you layer Optimize intelligently.
Workouts are effective regardless of gender. The community includes moms, dads, athletes, and weekend warriors — all using the same tools to train smart and stay consistent.
